Imagine you work at The Sandbox and are the community lead. Your first of many NFT land sales is in 3 months. If you are overseeing community on Discord and Twitter, what is your plan for building passionate community for the project for the three months leading up to the launch (and no community is currently established)? Identify the KPIs and goals.

Goal

[ORGNAIZATION GOAL](https://medium.com/sandbox-game/what-is-the-sandbox-850de68d893e#:~:text=The goal%3A disrupt existing game,their participation in the ecosystem.): The goal: disrupt existing game makers like Minecraft and Roblox by providing creators with true ownership of their creations as non-fungible tokens (NFTs) and reward them for their participation in the ecosystem

• Community Members
  • Month 1: 1,000
  • Month 2: 5,000
  • Month 3: 10,000
• Reward Distribution
  • Distribute $10,000 top 10% of active creators
• Participation
• Getting “High-intent people”

Community Member Profile

• Characteristics

  • Curious
  • Helpful
  • Active

• Where Do/Don’t Find Them?

• Discord Bot

  • Tracks where your invites are coming from
    • This can be used to find BAD and GOOD sources

• Everything Sandbox

Timeline: 3 Months

March